Brand Promotion :

1. Understand our Brands, TV Shows and Brand perception.

2. Responsible for ideating promotions of brands and shows.

3. Creating brand pitches along with the creative team.

4. Creative content ideation.

5. Ideate on organically promoting content on various platforms. On-Ground and Digital

Market Research :

1. Conduct continuous market research on latest trends in consumer engagement.

2. Research on content consumption of our TG.

3. To be updated about Competition and brands

Brand Alliances & Partnerships

1. Identify opportunities in various content (TV Shows) for barters and partnerships with various brands.

2. Sourcing new partners and creating exciting partnership solutions.

3. Come up with mutually beneficial partnership terms and crack attractive partnership deals.

4. Drive cobranded partnerships and barters.

Stakeholder Networking and Management

1. Work with internal stakeholders (Graphic and OAP team) on the overall creatives of the content

2. Need networking skills and connections with vendors & external stakeholders.

3. Network and build business relations with key marketing resources of various Brands we would like to be associated with.

4. Collaborate with Marketing Teams and Agencies for various deals and execution thereof.

JOB SPECIFICATION

To be successful in this role the resource must be a marketing enthusiast with Television background, media lover and passionate about brand management.

Desired Education and Experience:

1. Graduate / Post-Graduate preferably in Mass Communication/Media

2. 0 to 1 year experience in brand alliances and partnerships.

Essential job specific Technical Competencies & Skills:

1. Collaborate with Marketing Teams and Agencies for various deals.

2. Ability to ideate and come up with engaging ideas for audience engagement.

3. Time Management and ability to get things done with peers and colleagues in other teams.

4. Flair for networking and skills to build relationships with key stakeholders.

5. Consumer orientation with an understanding of audience dynamics.

6. Excellent communication skills - Able to look at the big picture while also managing the details.

Desired Behavioral Competencies & Attributes:

Brand Marketing, Marketing Communication, Campaign Execution, Brand Partnerships and Merchandising

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