Impel - Digital Marketing Professional (0-2 yrs)
You write impressive single liners and Tag lines ? Do you have in it ? Are you a pro in digital marketing? Then you are the right candidate for us.
We are looking for a Digital Marketing Pro to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Roles and Responsibilities :
- Build our digital marketing roadmap
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaign.
- Design, build and maintain our social media footprint.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements :
- Any degree in marketing or a related field
- Proven working experience in digital marketing and lead generation.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
