Talent Acquisition Manager at ImpactQA - Software Testing & QA Services Company India
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ImpactQA - Executive - Search Engine Optimization (2-4 yrs)
Responsibilities:
- On-site And off-site SEO experience for increasing the web traffic.
- Identify link building opportunities, develop new ideas to acquire backlinks that positively impact organic rankings, building links
- Ability to understand search intent and optimize content based on search intent.
- Effective in troubleshooting, SEO and ranking-related issues.
- Site Analysis - Complete technical report of the website. The report includes on-page and off-page factors of the website.
- On-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content. Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards. Etc.
- Creating high quality backlinks using ethical SEO techniques.
- Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence and proximity.
- Perform keyword research to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific.
- Work closely with the other team members to meet the goals.
Requirements:
- 2-3 years of experience in Search Engine Optimization (SEO) within the software development industry is required.
- Proficiency in MS Excel, and Word.
- Experience in digital marketing tools like AHREFS, SEMRUSH, MOZ, Search Console & Google Analytics.
- Experience working with CMS like WordPress.
- Desired: Knowledge of HTML/CSS and website administrations.
- Perform and track outreach through social and email.
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