Talent Head at Impactall Solutions Pvt. Ltd.
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Impactall - Digital Marketing Role (1-5 yrs)
Role and Responsibilities:
- Devise digital communication strategy through competitive research across all social media platforms (Twitter, Facebook, LinkedIn etc.) to build a lasting digital connection with viewers & and client touch points.
- Launch optimized online adverts through Google Ad-words, Facebook etc. to increase company and brand awareness.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).
- Set up and optimize event pages/web presence within each platform to increase the online visibility.
- Analyse and optimize website user/visitor/audience footprints.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Be actively involved in SEO efforts (execute ad-words campaigns keyword, image optimization etc).
- Evaluate emerging social- media/ online- marketing- trends, metrics, technologies and provide inputs for its adoption where appropriate.
- Brainstorm new and creative growth strategies.
- Provide creative ideas for content- marketing- and update website.
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Collaborate with designers to improved user experience.
- Monitor competition and prepare frequent competitor analysis.
Desired Candidate Profile:
- 1 to 5 years of proven experience as- Digital- Marketer or in a similar role.
- Relevant knowledge & experience of:
- Search Engine Principles & Algorithm (Google, Yahoo & Bing) tools.
- Google Analytics, Webmaster tools.
- Data analysis.
- Social- media- marketing.
- Paid- social- media- advertising.
- Email- marketing.
- Search- engine- marketing.
- Develop skills with technology tools and platforms.
- Content- marketing.
- Mobile- marketing.
- Visual- marketing.
- Basic graphic designing skills.
- Running PPC campaigns.
- Should be able to manage blog design & posting, article publishing, RSS feeds, forum listing, etc.
- Should be able to work on off page & on page.
- A tech savvy and intuitive with great ideas to reinforce our- marketing- campaign
- Excellent written and verbal communication skills.
- Attention to detail and ability to deliver high-quality work under tight deadlines.-
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