Talent Acquisition at Impact Guru Technology Ventures Pvt Ltd
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Impact Guru - Senior Performance Marketing Executive (2-8 yrs)
Job Title: Senior Performance Marketing Executive
Location: Mumbai, India
Company: ImpactGuru.com
About Us:
ImpactGuru.com is a leading crowdfunding platform that helps individuals and organizations raise funds for medical, social, and personal causes. We are looking for a dynamic and experienced Senior Performance Marketing Executive to lead our paid advertising initiatives and contribute to full-funnel analysis, driving our mission forward.
Key Responsibilities :
- Strategy Development : Create and implement paid performance marketing strategies across multiple digital platforms.
- Campaign Management : Oversee and optimize advertising campaigns on Meta, Google, and other relevant platforms to maximize ROI.
- Full-Funnel Analysis : Conduct comprehensive full-funnel analysis to identify opportunities
for growth and improvement in the marketing funnel.
- Reporting & Analysis : Lead ad hoc reporting and analysis to support data-driven decision making and strategic planning.
- Collaboration : Work closely with cross-functional teams to ensure marketing efforts are aligned with overall business objectives.
- Trend Monitoring : Stay informed on industry trends, emerging technologies, and best practices in digital advertising.
Requirements :
- Experience : Minimum of 2 years of hands-on experience in paid performance marketing.
- Platform Expertise : Proven expertise in managing and optimizing campaigns on Meta and Google ad platforms.
- Analytical Skills : Strong analytical abilities with experience in full-funnel analysis and ad hoc reporting.
- Communication : Excellent verbal and written communication skills, with the ability to lead and collaborate effectively.
Education
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
Preferred Qualifications:
- Platform Diversity: Experience with additional advertising platforms beyond Meta and Google.
- Tools Knowledge: Familiarity with marketing automation and CRM tools.
- SEO & Content Marketing: Basic knowledge of SEO and content marketing principles.
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