Roles & Responsibilities :

- Developing and implementing effective search engine optimization (SEO) strategies, Conduct keyword research to guide content.

- Coordinating content, design, social media marketing, and other activities.

- Tracking, reporting, and analyzing website analytics, Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum site engagement and high-performing competitive keyword rankings.

- Work to strict content deadlines and keep up to date with industry news in order to produce reactive news content.

- Managing offsite and onsite optimization projects and reporting on performance.

- Increase organic and referral traffic volumes on the company sits with the overall goal of increasing conversions.

- Your goal will be to ensure that content is search-engine friendly and optimized to increase our company's profitability.

- Work with in house content writer, operations, Business development and PR specialist to ensure the content is relevant to SEO strategy and keyword focus

Requirements/Desired Skills :

- Analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

- Well-versed in performance marketing, conversion, and online customer acquisition.

- Creative thinking to bring new ideas forward in order to increase our online visibility, Experience with SEO reporting.

- Familiarity with relevant tools and web analytics tools, Experience in SEO management positions preferably within an agency.

- Strategically running the search function, with overall responsibility for quality of work and revenue across the agency.

- To successfully deliver hands-on search related activity achieving significant results for clients against their objectives, To provide leadership to an established team of search specialists.

Indicative KRA's :

- Develop and execute successful SEO strategies.

- Manage team of SEO Specialists

- Conduct keyword research to guide content teams

- Review technical SEO issues and recommend fixes

- Optimize website content, landing pages and paid search copy

- Direct off-page optimization projects (e.g. link-building)

- Collect data and report on traffic, rankings and other SEO aspects

- Work with social media and PPC teams to optimize campaigns

- Keep abreast of SEO and integrated marketing trends.

- Timely & accurate reporting

Professional Experiences :

- Minimum of 3 years- experience as SEO Specialist. (mandatory)

- Prior experience in an Insurance sector; start-up environment is definite plus.

- Bachelor's/Master's degree in Marketing, Business Administration, Information Technology, or any other related field or equivalent practical experience. (mandatory)

What do we offer?

- Attractive salary & performance-linked bonuses

- Health Insurance benefits

- An opportunity to be in leadership position of a high-growth start-up

- Fun, casual & flexible work environment

- Entrepreneurial, forward looking, growth-driven & open work culture

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