Senior HR Executive at Impact Guru
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Impact Guru - Performance Marketing Specialist (2-6 yrs)
Impact Guru - Performance Marketing specialist
Job Description :
Responsibilities :
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
- Partner with internal teams to optimise campaign performance (targeting, optimization, creative direction, etc.)
- On a day-to-day basis, you will be expected to optimise campaigns based on data breakdowns and insights.
- Understand ways to scale campaigns across platforms in an optimal manner.
- Perform interest research in Facebook using audience insights and ads manager.
- Create audiences on Facebook for custom, lookalike, and saved audiences.
- Perform keyword research using keyword planner and any other tools
- Understand operations of Facebook business manager, Google ads, pixels, etc.
- Create a digital media plan based on requirements across multiple platforms
- Understand how content works across different social media platforms
- Create insightful reports based on data from performance marketing campaigns
- Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
Eligibility :
- Strong communication skills
- Strong creative and analytical skills
- Be able to take 100% ownership of the process from start to finish
- Strong quantitative mindset & data-driven approach to digital marketing; expert in excel-based data modelling, analytics tools.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting goals & deadlines.
- Able to effectively work independently, and as part of a team.
- An early adopter attitude towards technology
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
