Job Description :

If you are interested to be part of a dynamic social startup that works towards serving the common good and will not just change India for the better but also make - giving back- more inclusive and fun, then Impact Guru is the right place for you. We are looking for a person excited about Head of Content. He/ She will handle content for various pages of the company website, social media; keep it fresh and up-to-date and a communication strategy for Impact Guru. It is a Fulltime role based out of our Mumbai Office.

Responsibilities :

Content Strategy :

- Work with the Digital Marketing team to create a content strategy for our platform, social media and blogs.

- Write long and short-form articles for campaign/fundraising partnerships

- Assist nonprofit partners with campaign creation, video, and content.

- Assist with content for social media posts and sponsored stories and manage all our social media channels: Facebook, Twitter, Instagram, YouTube

Website Content :

- Responsible for creating and maintaining website copy for all pages of the website. Further, ensure the copy and messaging on our website is uniform and adheres to our brand guidelines

- Content Marketing & Optimization - Understand meta tags, page description, keywords. Social media sharing features - titles, descriptions, and images.

Email Newsletters :

- Create newsletters and relevant content to engage our community of donors, users, and subscribers with a clear call to action.

- Write content for action-oriented emails

Press /Media Relationships :

- Create a communication strategy for Impact Guru

- Draft stories and press releases to issue to the press and media agencies, consumer brands, tech platforms, and other outlets

- Forge and maintaining strong media relations with mainstream and print publications, broadcast channels and online media, TV channels, radio, etc.

- End-to-end management of relationships with PR agencies

Other:

- Collaborate with marketing team to execute offline and online events as needed

Requirements:

- 2+ years in copy-writing experience in Advertising / Community Building / Branding / Digital Agency (social sector experience a plus)

- Some full-time work experience in-house with a PR firm or consumer brand managing media relations (strongly preferred)

- A degree in mass media, journalism or marketing

- Key media relationships across mediums - online, print, TV

- Excellent understanding of news flow and organizational structure in Media houses

- Proven track record in securing press in various mediums

- Hands on experience in end-to-end execution of a major communication campaign for a brand.

- Talent for idea generation, thoughtful brand communication, brand building, and image/buzz-building

- Ability to generate and analyze regular media trends and recommend strategies for improved exposure

- Excellent written and spoken communication skills in English and Hindi

- Excellent creative writing capabilities (Please share your past work/blog link). Being a blogger is a huge plus!

- Excellent interpersonal and presentation skills

- Creative self-starter who is comfortable with both taking initiative and working in teams

- Sincere passion to change the world

Job Perks :

- Extremely flat hierarchy, no bureaucracy

- Meritocracy-driven, candid culture

- A fun, casual, relaxed and flexible work environment

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