HR Manager at Impact Analytics
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Impact Analytics - Strategic Marketing Specialist (2-6 yrs)
Position
B2B Strategic Marketing Professional for a rapidly growing Analytics firm
Impact Analytics is a US headquartered, ranked in Inc 5000 America's fastest growing companies. We are dedicated to serving our clients through a synthesis of business consulting, analytics services and products.
The leadership team comprise of professionals from leading universities like the IITs, NITs and IIMs. They have worked across both Analytics and Management consulting firms like BCG, McKinsey, prominent technology firms and have been start-up founders. Impact Analytics has grown 3x in the last one year alone and are backed by renowned investors across India and USA. Since our inception, we have developed a fostering work environment which is collegial, has seen very low attrition, and have created a work hard, play hard attitude.
Collaborating with us, would serve as a unique opportunity for you to grow with a rapidly growing B2B product company.
Job Description
- Entrepreneur at heart with anywhere between 2 to 6 years of experience in managing the marketing of an IT / Analytics Product from its conceptual stage to the go to market phase, enabling customer acquisition and managing the entire customer experience.
- Demand Generation and Business Development with deep understanding of the IT B2B Buying Behaviour and understanding of relevant Decision Metrics that drive demand generation.
- Core marketing skills will include Account Based Marketing, Search Engine Marketing, Social Media Marketing, Event Planning & Execution, Marketing Automation and Marketing Analytics.
- Well versed with driving operations in line with the product and customer goals.
- Exposure to emerging technologies with an innate passion for analytics and keeping abreast with the cutting-edge work in AI and robotics will be an added advantage.
Education :
Undergraduate degree preferably in the Engineering / Technology domain supported with relevant Diploma/ courses in Communication and Media. However this will not be a constraint for the right candidate.
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