We are seeking a content marketing professional to join our marketing team. Candidates must have exceptional B2B writing skills, with a good understanding of enterprise Information Technology software and solutions market and technology and consumer trends that are driving new levels connected device adoption and business customer engagement. The candidate must have experience of creating and writing content to support sales funnel development - e.g. data-sheets, infographics, blogs, e-books.

You will be expected to collaborate closely with Marketing and solutions team leaders across geographies. The content marketing executive will be expected to ensure content is consistent in terms of brand, style, quality and tone of voice, across all marketing channels by developing and optimizing content for online campaigns, website, landing pages, product marketing collateral's, case studies, brochures and blogging site.

Responsibilities:

- In partnership with the Marketing team, you will define and develop the content to achieve defined goals. You will be responsible for ideation of the message for various digital campaigns and proof of concept of key content marketing programs

- To generate content for product marketing collaterals, blogs, social media posts, brochures, case studies based on IMImobile's solutions and offerings

- To ensure consistent messaging across channels and optimize campaigns for maximum engagement

- Conduct research about new market segments, develop compelling messaging and execute the content plan

Requirements:

- Experience: 3+ years of content creation experience with minimum 1 year of experience in writing for B2B IT solutions, preferably mobile technology

- IT/Software/B2B background, with exposure to international markets

- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business while producing content for online and offline consumption.

- Bachelor's degree in English, technical writing, or related field, or comparable job experience

- Excellent communications skills with the ability to prioritize tasks in a dynamic environment and focus on results in the form of engagement and leads.

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