Senior HR Executive at Imagine Trend
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ImageTrend - Executive - Digital Marketing (1-2 yrs)
Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Plan and monitor the ongoing company presence on social media (Twitter, Instagram and Facebook etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Maintain partnerships with media agencies and vendors
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