Job Description: Digital Marketing Media Planner

Company Location: Borivali West

Company Name: Image Media World

Position Overview:

- As a Digital Marketing Media Planner with a sales background at Image Media World in Borivali West, you will play a pivotal role in devising and executing digital advertising strategies to enhance brand visibility and drive business objectives.

- Leveraging your sales expertise, combined with media planning and digital marketing knowledge, you will collaborate with internal teams to craft impactful campaigns tailored to target audiences.

Responsibilities :

Campaign Strategy Development :

- Collaborate with marketing teams to define campaign objectives, target audience demographics, and budget parameters, aligning them with sales goals.

- Devise comprehensive digital media plans encompassing various channels like display, social media, search, video, and mobile advertising, with a focus on driving sales conversions.

Audience Research and Analysis:

- Conduct thorough audience research to gain insights into demographics, behaviors, and purchasing preferences, aligning them with sales strategies.

- Utilize data analytics tools to derive actionable insights and refine media strategies for maximum sales impact.

Media Buying and Negotiation :

- Source and negotiate media buys across digital platforms to secure optimal placements and cost efficiency, with a keen focus on driving sales-qualified leads.

- Cultivate strong relationships with media vendors and platforms to leverage sales opportunities and stay abreast of industry trends.

Sales Alignment and Collaboration :

- Collaborate closely with sales teams to understand target market segments, sales cycles, and lead generation goals, ensuring alignment with digital media strategies.

- Provide sales teams with insights and support to optimize lead nurturing and conversion strategies through digital channels.

Budget Management :

- Develop and manage campaign budgets, ensuring effective allocation across different digital channels to maximize sales-driven outcomes.

- Monitor campaign expenditure and adjust budgets as required to optimize return on investment and sales performance.

Campaign Implementation and Optimization :

- Oversee the seamless execution of digital media campaigns, ensuring adherence to timelines and performance benchmarks directly tied to sales objectives.

- Monitor key performance indicators such as sales conversions, lead quality, and ROI, implementing optimization strategies to enhance campaign effectiveness.

Creative Collaboration :

- Collaborate closely with creative teams to develop compelling ad creatives tailored to each digital platform and audience segment, with a focus on driving sales engagement.

- Provide guidance on digital ad formats and messaging best practices to maximize sales impact and conversion rates.

Reporting and Analysis :

- Generate regular reports on campaign performance, offering insights and recommendations for optimization directly impacting sales outcomes.

- Conduct post-campaign analysis to evaluate overall effectiveness and identify opportunities for refinement in future initiatives, focusing on sales-driven metrics.

Stay Updated on Industry Trends :

- Keep abreast of digital marketing trends, emerging technologies, and industry developments, with a keen focus on sales-driven opportunities.

- Identify and capitalize on new opportunities to enhance digital media strategies and drive sales growth for Image Media World.

Qualifications :

- Bachelor's degree in Marketing, Advertising, Sales, Business, or a related field.

- Proven experience in sales, preferably with a background in digital marketing, media planning, or advertising.

- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, CRM systems, etc.

- Excellent communication, negotiation, and sales skills.

- Ability to multitask and prioritize tasks in a dynamic, sales-focused environment.

- Proficiency in Microsoft Excel, PowerPoint, and other relevant software.

- Familiarity with digital advertising platforms like Google Ads, Facebook Ads Manager, DSPs, and ad networks.

- Understanding of digital marketing KPIs and metrics, with a sales-driven perspective.

- Creative thinking and problem-solving skills.

- Certifications in digital marketing or sales (e.g., Google Ads certification) are advantageous