Talent Acquisition at Image Media World
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Image Media World - Media Planner (1-4 yrs)
Job Description: Digital Marketing Media Planner
Company Location: Borivali West
Company Name: Image Media World
Position Overview:
- As a Digital Marketing Media Planner with a sales background at Image Media World in Borivali West, you will play a pivotal role in devising and executing digital advertising strategies to enhance brand visibility and drive business objectives.
- Leveraging your sales expertise, combined with media planning and digital marketing knowledge, you will collaborate with internal teams to craft impactful campaigns tailored to target audiences.
Responsibilities :
Campaign Strategy Development :
- Collaborate with marketing teams to define campaign objectives, target audience demographics, and budget parameters, aligning them with sales goals.
- Devise comprehensive digital media plans encompassing various channels like display, social media, search, video, and mobile advertising, with a focus on driving sales conversions.
Audience Research and Analysis:
- Conduct thorough audience research to gain insights into demographics, behaviors, and purchasing preferences, aligning them with sales strategies.
- Utilize data analytics tools to derive actionable insights and refine media strategies for maximum sales impact.
Media Buying and Negotiation :
- Source and negotiate media buys across digital platforms to secure optimal placements and cost efficiency, with a keen focus on driving sales-qualified leads.
- Cultivate strong relationships with media vendors and platforms to leverage sales opportunities and stay abreast of industry trends.
Sales Alignment and Collaboration :
- Collaborate closely with sales teams to understand target market segments, sales cycles, and lead generation goals, ensuring alignment with digital media strategies.
- Provide sales teams with insights and support to optimize lead nurturing and conversion strategies through digital channels.
Budget Management :
- Develop and manage campaign budgets, ensuring effective allocation across different digital channels to maximize sales-driven outcomes.
- Monitor campaign expenditure and adjust budgets as required to optimize return on investment and sales performance.
Campaign Implementation and Optimization :
- Oversee the seamless execution of digital media campaigns, ensuring adherence to timelines and performance benchmarks directly tied to sales objectives.
- Monitor key performance indicators such as sales conversions, lead quality, and ROI, implementing optimization strategies to enhance campaign effectiveness.
Creative Collaboration :
- Collaborate closely with creative teams to develop compelling ad creatives tailored to each digital platform and audience segment, with a focus on driving sales engagement.
- Provide guidance on digital ad formats and messaging best practices to maximize sales impact and conversion rates.
Reporting and Analysis :
- Generate regular reports on campaign performance, offering insights and recommendations for optimization directly impacting sales outcomes.
- Conduct post-campaign analysis to evaluate overall effectiveness and identify opportunities for refinement in future initiatives, focusing on sales-driven metrics.
Stay Updated on Industry Trends :
- Keep abreast of digital marketing trends, emerging technologies, and industry developments, with a keen focus on sales-driven opportunities.
- Identify and capitalize on new opportunities to enhance digital media strategies and drive sales growth for Image Media World.
Qualifications :
- Bachelor's degree in Marketing, Advertising, Sales, Business, or a related field.
- Proven experience in sales, preferably with a background in digital marketing, media planning, or advertising.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, CRM systems, etc.
- Excellent communication, negotiation, and sales skills.
- Ability to multitask and prioritize tasks in a dynamic, sales-focused environment.
- Proficiency in Microsoft Excel, PowerPoint, and other relevant software.
- Familiarity with digital advertising platforms like Google Ads, Facebook Ads Manager, DSPs, and ad networks.
- Understanding of digital marketing KPIs and metrics, with a sales-driven perspective.
- Creative thinking and problem-solving skills.
- Certifications in digital marketing or sales (e.g., Google Ads certification) are advantageous