Manager - Human Resources at iii Consulting Pvt. Ltd.
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iii Consulting - Manager - Marketing (3-10 yrs)
Job Description
Job Summary
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Experience in setting up and optimizing Google Adwords campaigns and offline campaigns.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
Responsibilities and Duties
- Developing strategies and tactics to boost the company's reputation and drive qualified traffic
- Deploying successful marketing campaigns from ideation to execution
- Experimenting with various organic and paid acquisition channels
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Intimate understanding of traditional and emerging marketing channels.
- Excellent communication skills
- Ability to think creatively and indicatively.
- Budget-management skills and proficiency.
- Professional judgment and discretion that comes from years of experience in the field
Required Experience, Skills and Qualifications :
- MBA (Sales and marketing) is preferred.
- Positive attitude towards start up culture.
- Experience in Marketing /Sales background.
- Team management skills.
Job Type: Full-time
Salary : 3,00,000 to - 5,00,000 /month
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