Manager - Human Resources at iii Consulting Pvt. Ltd.
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iii Consulting - Manager - Digital Marketing (3-6 yrs)
Manager, Digital Marketing
Role : Digital Marketing Customer Acquisition: To create sustainable revenue growth for the business by acquiring new customers through Digital Media Buying.
Responsibilities :
Current Campaigns :
- Setup / Monitor Search (Paid & Organic), Social (Paid & Organic), Display, Native, Affiliates, Content Marketing, & other channels campaigns regularly, identify ways of optimizing and scaling up the campaigns, review conversions and player quality vis a vis Cost of Acquisition and take timely action to ensure the health of the portfolio.
- Provide all back end support required for the campaigns, i.e., creative, documentation, payments, information.
- Build relationships with your counterparts at the campaign properties to ensure an advantage over the competition in terms of rates and/or scale, information about market conditions and competitor moves.
New Channels :
- Research competition data and set up new channels in Search, Social, Display, Native, Affiliates, other channels.
- Research and Explore new channels to identify new sources of traffic.
- Establish contact, negotiate and close deals for partner managed channels.
- Manage internal and external stakeholders, where required.
- Set up, roll out, and test new sources of traffic/campaigns
Creatives :
- Detailed Creative & Communication Planning and Creating / managing Digital Assets.
Metrics :
- Own Digital Marketing Metrics, including CAC, Revenue, ROI.
- Manage Digital Marketing Analytics flow and assets.
- Maintain Detailed Reports.
Detailed Flow :
- Build, plan and implement the overall digital marketing strategy.
- Manage the strategy.
- Manage and train the rest of the team.
- Stay up to date with the latest technology and best practices.
- Manage and oversee various digital marketing channels.
- Measure ROI and KPIs.
- Prepare and manage digital marketing budget.
- Oversee all the company's social media accounts.
- Suggest activities for improving the quality of online content.
- Track and measure SEO and Google Analytics metrics and provide reports.
- Build an inbound marketing plan.
- Research and forecast future sales and performance trends.
- Lead, supervise and motivate members of the digital marketing team.
- Research competitors and provide suggestions for improvement.
- Keep abreast with industry and market trends and best practices.
Required experience :
- 2-4 years in Digital Marketing, preferably with Digital Agencies or eCommerce / Digital Brands.
- 2-4 years of experience as a Digital Marketing Manager.
- 2-4 years of experience in developing and implementing digital marketing strategies.
- Good knowledge of all different digital marketing channels.
- Good knowledge and experience with online marketing tools and best practices.
- 2-4 years of hands-on experience with SEO, Google Analytics and CRM software.
- Familiarity with web design.
- A sense of ownership and pride in your performance and its impact on the company's success.
- Critical thinker and problem-solving skills.
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Ideally a certified Digital Marketer
Send your updated resume along with the following details :
- Current Location :
- Preferred Location :
- Current Compensation :
- Expected Compensation :
- Notice Period :
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