Senior HR Person at IIDE Education Private Limited
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IIDE - Manager - Search Engine Optimization (3-5 yrs)
Job Function:
SEO Strategy :
- Thorough understanding of the brand voice, tone, and value propositions
- Create, communicate and execute an effective strategy that will significantly increase SEO rankings and organic search traffic.
- Keyword research and on-page optimizations for pages
- Create smart off-page and link building strategies in alignment with Google's guidelines and algorithm updates
- Create a content strategy and describe the creation of SEO content to the content team and check it for accuracy in terms of usability (UI/UX), content, and design.
- Research on technical SEO failures and optimization
- Seamlessly work with the web and marketing teams
- Collaborate with the design team to ensure an effective UI/UX design.
Team Management :
- Managing team of 10+ SEO associates and interns
- Training on their daily jobs and responsibilities
- Setting team targets and ensuring they are achieved
- Ideating for increased traffic and lead generation
Reporting and Audits :
- Continuous monitoring of team members basis performance metrics
- Reporting and auditing SEO performance weekly to check volatility in rankings, checking if the daily traffic meets the average benchmark and if the lead contribution is basis the targets set
Required Experience and Qualifications:
- 4+ years of experience in SEO and Digital Marketing
- Excellent communication
- Experience in managing a team with effective team building skills
- Preferable with an ed-tech background
- Base knowledge of International SEO
- Deep understanding of conversion rates
- Proven record of high growth in SEO in your previous company(s).
- Mastery of Google Workspace, Screaming Frog, Google Analytics, Google Search Console, Ahrefs, Semrush.
- Fair understanding of WordPress website
- Good content and UX/UI sense
Expected KPIs:
- Maintaining SEO hygiene to arrive at desired targets
- Improving and maintaining the organic rankings, traffic and lead converts
- Monitoring teams' performance
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
