Job brief :

We are looking for a qualified in-house Social Media Strategist to administer our social media accounts. You will develop and implement a comprehensive social media strategy to increase our web traffic and brand awareness.

As a Social Media Strategist, You will be responsible for creating original text and video content, managing posts, and responding to followers. We expect you to be up-to-date with the latest digital technologies and social media trends. If you have a creative way of thinking and presenting our brand through multiple social media channels, we would like to make you part of our team.

Responsibilities :

- Perform research on current benchmark trends and audience preferences.

- Design and implement social media strategies to achieve marketing targets.

- Create, manage, and publish original, high-quality content (e.g., original text, photos, videos, and news).

- Administer all company social media accounts such as Facebook, Instagram, Twitter, and LinkedIn, ensuring up-to-date content.

- Liaise with writers and designers to ensure content is informative and appealing.

- Should have expertise in strategizing the in-house products (eBooks, app, etc.) on various social media platforms.

- Facilitate communication with other brands, creators, bloggers, etc., and leverage in marketing company's brand awareness (respond to queries, get reviews, organize chats, Q&A sessions, etc.).

- Set specific objectives and reports on ROI.

- Communicate with followers, respond to queries in a timely manner.

- Monitor user engagement and reviews and suggest content optimization.

- Suggest and implement new features to develop brand awareness, like promotions and competitions.

- Communicate with industry professionals via social media to create a strong network.

- Train internal teams to integrate and maintain a cohesive social media strategy.

- Stay up-to-date with new digital technologies and social media best practices.

Requirements :

- Proven work experience as a Social media strategist or Social media manager.

- Hands-on experience in content management.

- Hands-on experience using social media for brand awareness.

- Excellent copywriting skill is a plus.

- Understanding SEO and web traffic metrics are added advantage.

- An ability to identify target audience preferences and build content to meet them.

- Familiarity with web design and publishing.

- Excellent multitasking skills.

- Strong written and verbal communication skills.

- Knowledge of analytical tools.

- Creative mindset.

- Ability to work in a team.

- A degree in Communication, Social Media, Digital Media, or any related field.

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