Job description

Key Responsibilities:

- Develop and execute a comprehensive SEO strategy to drive organic search visibility, website traffic, and lead / ecommerce revenue generation

- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.

- Track, report, and analyze website analytics and PPC initiatives and campaigns.

- Work towards organic search optimization and maximizing ROI.

- Perform in-depth keyword research and analysis to identify high-impact opportunities for website optimization ongoing basis

- Drive link building initiatives to improve domain authority and backlink profile.

- Perform ongoing keyword discovery, expansion, and optimization.

- Monitor redirects, click rates, bounce rates, and other key performance indicators (KPIs).

- Prepare and present reports regularly.

- Provide SEO guidance and support to internal teams, including training and knowledge sharing sessions.

- Stay up-to-date with industry trends, algorithm updates, and emerging SEO techniques to ensure cutting-edge strategies.

- Identify problems, deficiencies, and implement timely solutions.

- Suggest improvements for process and productivity optimization.

- Collaborate with content creators, web developers and marketing teams to implement SEO best practices effectively.

- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

- Stay up to date with the latest trends and best practices in SEO and digital marketing.

Requirements and Qualifications:

- 10+ years of experience as a Senior SEO or in a similar role.

- 10+ years of experience in planning and implementing successful SEO strategies.

- In-depth experience and latest developments with website analytics tools (e.g., Google Analytics 4, NetInsight, Omniture, Ahrefs, SEMrush, Screaming Frog, HubSpot, ContentKing, SpyFu, Moz, etc.).

- Proven track record of success in SEO.

- 5+ years of experience in web analytics, marketing, and business development.

- Experience with A/B testing and other testing metrics.

- Knowledge of HTML, CSS, and JavaScript.

- Ability to analyze data and provide evidence-based recommendations.

- Up-to-date with the latest trends and best practices in SEO and SEM.

- Familiarity with ranking factors and search engine algorithms.

- Experience with A/B and multivariate experiments.

- Strong negotiation skills.

- Sense of ownership and pride in your performance and its impact on the company's success.

- Critical thinker and problem-solving skills. Team player.

- Good time management skills.

- Excellent interpersonal and communication skills.

- Bachelor's degree in marketing, business, or a related field is preferred.