HR Recruiter at Igauri Solutions Pvt Ltd
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iGauri Solutions - Search Engine Optimization Role (5-8 yrs)
Job description
Key Responsibilities:
- Develop and execute a comprehensive SEO strategy to drive organic search visibility, website traffic, and lead / ecommerce revenue generation
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Work towards organic search optimization and maximizing ROI.
- Perform in-depth keyword research and analysis to identify high-impact opportunities for website optimization ongoing basis
- Drive link building initiatives to improve domain authority and backlink profile.
- Perform ongoing keyword discovery, expansion, and optimization.
- Monitor redirects, click rates, bounce rates, and other key performance indicators (KPIs).
- Prepare and present reports regularly.
- Provide SEO guidance and support to internal teams, including training and knowledge sharing sessions.
- Stay up-to-date with industry trends, algorithm updates, and emerging SEO techniques to ensure cutting-edge strategies.
- Identify problems, deficiencies, and implement timely solutions.
- Suggest improvements for process and productivity optimization.
- Collaborate with content creators, web developers and marketing teams to implement SEO best practices effectively.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Stay up to date with the latest trends and best practices in SEO and digital marketing.
Requirements and Qualifications:
- 5+ years of experience as a Senior SEO or in a similar role.
- 5+ years of experience in planning and implementing successful SEO strategies.
- In-depth experience and latest developments with website analytics tools (e.g., Google Analytics 4, NetInsight, Omniture, Ahrefs, SEMrush, Screaming Frog, HubSpot, ContentKing, SpyFu, Moz, etc.).
- Proven track record of success in SEO.
- 5+ years of experience in web analytics, marketing, and business development.
- Experience with A/B testing and other testing metrics.
- Knowledge of HTML, CSS, and JavaScript.
- Ability to analyze data and provide evidence-based recommendations.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Familiarity with ranking factors and search engine algorithms.
- Experience with A/B and multivariate experiments.
- Strong negotiation skills.
- Sense of ownership and pride in your performance and its impact on the company's success.
- Critical thinker and problem-solving skills. Team player.
- Good time management skills.
- Excellent interpersonal and communication skills.
- Bachelor's degree in marketing, business, or a related field is preferred.