Primary and Must have skills :

- Minimum 5 years of experience in marketing and communications marketing, preferably someone who has spent initial years on SEO work and has hands-on experience in PR related work

- Industry knowledge of Edtech would be preferred along with deep hands-on experience in working with either Digital marketing agency or PR agency

- Attention to detail grammar and quality check

- Strategy planning, Tactics and execution

- Community management and influencer networking

- Understand how content works on a social web

- Optimising content and technology

- Creative mindset

- Excellent writing skills

- Be on top of the latest digital marketing trends

- Excellent boardroom presentation skill

Good to have skills (Additional) :

- Leadership skills along with decision making and problem solving skills

- Ability to manage teams and their work flow effectively

- Personality skills:

- Non Distracted, Focused and Disciplined

- Analytical, Problem-solving and Calculative aptitude

- Humility to Learn, share & keep improving

- Professional, Organized & a Team Player

- Understands importance of excellent and proactive communication in all formats

About iDream Education : 

Our Roots and Vision : iDream Education exists to facilitate universal access to learning and growth. Our solutions are designed to break all the learning barriers and empower students to Learn Unlimited.

Our Solutions & Assets : iPrep by iDream Education is a Learning Super App that runs both offline & online, is bilingual, and works on all major hardware devices and operating systems. iPrep delivers digital learning for 1st to 12th all subjects in English, Hindi, and other language mediums for universal reach and learning use as:

1. iPrep Digital Class for Smart Classrooms

2. iPrep Digital Library for TabLabs/ Chrome labs or Smart ICT Labs

3. iPrep PAL for Personalized Adaptive Learning

4. iPrep Tablets for individual learning devices with monitoring

5. iPrep App for a one stop learning platform across Android, iOS and Web

Through iPrep, iDream Education empowers students and teachers in schools, learning centers, and at homes to Learn Unlimited.

Our Key Differentiators : 

- iPrep works both offline and online and therefore serve all learning needs of students with reduced dependence on the internet

- It enables seamless learning on all devices - Mobile, Tablets, Chromebooks, and Smart Class

- iPrep is Bilingual and offers curriculum-aligned digital content in Hindi, English medium, and all major Indian languages for pan-country reach.

- iPrep also offers rich and comprehensive test preparation courses for all major competitive exams

- iDream Education was awarded as one of the top ten Startups in Education by the National Startup Awards 2020 and awarded by Google India in 2017.

Our Roadmap : 

We are working : 

- To add content & courses for all major Skills, Arts, Careers & Sports

- To reach 2 million plus learners in schools and homes by March 2023

- To be the platform of choice for all inclusive learning and growth in K 12

Know more about iDream here : https://www.idreameducation.org/

Know more about iPrep here : http://www.iprep.in/

Our Core Values and Work Principles : 

- At iDream Education, we are a purpose-driven startup, building a team aligned with our vision, culture, and values.

Our core work values & principles :

Oneness : We believe in the fundamental oneness of all existence, and all our work, solutions, designs, content, and business approach is based on this underlying principle of Oneness.

Equal Opportunities : We stand for equal growth opportunities for everyone in the company and in our user/partner/customer ecosystem.

Always Learning : Our culture is to always keep learning and improving with humility and self-confidence.

Exponential Growth & Evolution : We aspire for the company, our team members, and our users to grow exponentially in all dimensions and keep evolving every day.

Collective Responsibility : Our culture aspires to empower every team member to take ownership and responsibility for the collective vision and its manifestation.

Skills, Experience & Personality Fitment for this Profile : 

- Possess abilities to design a highly scalable and cost-effective digital customer service operation that provides a personalized experience and drives customer satisfaction and platform adoption

- Work with internal team to create a social media strategy that collaborates with marketing, PR, and advertising campaigns

- Research top influencers, competitors, and trends in the ed-tech industry

- Digital campaign creation and execution, diverting traffic, follow-ups, and regular reporting

- Create timely and engaging content optimised for platform used and intended audience

- Create and manage Facebook, Instagram and Twitter advertising campaigns

- Create engaging and professional visuals that reflect our brand, Customise social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc.)

- Proposing and implementing new digital ideas and product offerings

- Stay current with social media trends and tools - includes attending networking and educational events, reading blogs, and listening to podcasts

- Helping advise the wider team on digital optimisation

- Explore new measurement tools that are external and make a recommendation to the internal team

- Help internal team members on some of the best practices and maintain reports of the activities regularly

- We are looking for a Digital Marketing Manager who possesses a passion for pushing the tools, technologies and products to the limits. The person in this role will work with the teams to develop, enhance, scale and further strengthen our Customer / Client side interactions and processes and improve the experience. They will act as a bridge between the client, sales team and operations team to keep a balanced approach in maintaining an equilibrium across the Customer lifecycle.

- Possess energies and capabilities to experience tremendous growth in learning, deep dive development, take end to end responsibility of the role and join hands to scale our solutions together with our team.

Personality Traits we respect : An undistracted mind, an aspiration for holistic growth, humility, discipline, clear and adequate communication and self confidence to learn and do anything.

Role and Responsibilities of this Profile : 

- Being able to lead, create and deliver content calendars across handles

- Coordinate with designers to come up with creative campaigns

- Have an amazing eye for detail, correct grammar and sentence construction

- Create a detailed search engine optimisation plan and focus on capturing the audience attention with engaging content

- Increase business reach with social media marketing to drive better audience engagement and create a consistent brand experience across all touch points

- Provide crisis communication advice and support

- Define strategies and execute campaigns based on the principle of 4P's (Product, Price, Promotion and Place)

- Make optimum use of video marketing to target EdTech experts, teachers, influencers, and parents through engaging videos that highlight the benefits of the platform and course content

- Manage expectations, and proactively anticipate and resolve day to day issues and conflicts in an effective manner

- Contribute to the overall achievement of the company business plan by ensuring high team satisfaction, and identifying new opportunities for growth

Some Important Aspects of this Profile you should know : 

- This role would involve a lot of self-driven sharp and focused work with end-to-end responsibility of the products

- We are in a fast growth phase and therefore the need of the hour is a hands-on and fast paced approach to work with best of skills/communication and discipline

- This role requires very responsible and efficient communication in all formats, verbal, written, messaging, email and documentation

- This role suits you best if you wish to do deep and focused work in a product company and be a part of the initial core team that builds a globally scalable edtech platform

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