HR Executive at Ideatelabs
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Ideate Labs - Business Head - Media Marketing (8-10 yrs)
Role & responsibilities :
- Devising overall business plan and corporate media strategy for new & existing clients
- Researching/piloting new digital channels to continually position clients as a leader in the online/digital marketing arena
- Obtain the best advertising rates, adjust media schedules in response to the latest audience figures, managing budgets, monitor and update clients on the effectiveness of campaigns.
- Discuss strategy with clients, analyse and research target audience's character, advise creative team and clients about the most effective media combination and present media proposals.
- Developing & executing campaigns and ensuring that campaigns leverage on all applicable digital & social media channels keeping Performance Marketing a focus.
- Directly managing all web/Mobile marketing efforts and increasing quality lead conversions from all sources, including paid search, display, content & social media.
- Developing budget and monitoring & controlling all costs associated with corporate-wide digital marketing programs; tracking campaign costs, performance and ROI throughout the demand generation lifecycle
- Driving the organizations towards Net profits by optimizing performance marketing channels, P&L Responsibility
- Performance of Demand and Supply to be monitored and enhanced
Specialized: Media Buying & Planning, Analytics, Campaign Management - strategy to execution, Affiliate Marketing, Social media Marketing, Content seeding & publishing
You will be a good fit if -
- You possess a Bachelor's/PG degree in advertising, marketing or similar field
- You have at least 8 years experience in a marketing role in a digital agency setting
- You want to build a Media Business of your own under an established brand
- You possess exemplary knowledge of the digital marketing landscape
- You have an established track record of successful past digital campaigns
- You are a natural "people person" with a knack for communicating, presenting and bringing teams together
- You thrive in a high freedom, high responsibility environments
- You possess mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy.
- You have experience managing multiple client portfolios in paid media or affiliate marketing divisions
- You are proficient with SEO, Google Analytics, Google AdWords, and social platforms
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
