Head of Marketing:

- We are a product development company that's best known for its technical expertise and creativity. Our work will be cutting edge - be it in AI/ML, Cloud or IIOT. Engage with us or any of our spin-off SaaS companies, and you- ll soon realize why global enterprises like Facebook, Oracle, and Roche partner with us. We also work with dozens of SaaS startups, our work has enabled favorable exits for several entrepreneurs in North America and Europe.

- We believe in rewarding ability over experience. Our rewards come in the form of autonomy, flaunt worthy challenges, meaty opportunities, and accelerated growth. We are self-funded, so we have the freedom to prioritize interesting work, open-source contributions, and a product mindset among our employees. You will get the stability of a large company with the excitement of a startup.

- NurtureBox(a product of Ideas2IT) is an AI-powered platform that fundamentally disrupts how recruitment is done. We are building solutions that help talent teams automate mundane tasks. A new-age toolchain that empowers recruiters to operate in 10x mode.

- We're looking for a truly exceptional marketing leader to drive NurtureBox to the next stage of its development and support our global growth through best class digital marketing, thought leadership, and coordinated execution. This is a great opportunity to get hands-on experience working for a growing technology company in a dynamic and fast global environment. The candidate will have the opportunity to get involved in a startup early and the opportunity to work with and learn from founders who have run successful products. You'll get to lead a world-class team and work on a product used religiously by thousands of recruiters every day.

Why should you work with us?

- Opportunity to build a SaaS business from the ground up with the ability to influence the marketing strategy

- You'll have an opportunity to work side by side with the founders & create an impact on how reps around the world engage with their customers, not a small cog in a big machine

- Enjoy all the perks of working at a startup without the worrying about the associated risks

- You'll get to work in an informal, collaborative, transparent, non-hierarchical, ego-free culture which is a true meritocracy.

What you'll do :

- You'll develop plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you're a skilled Marketing strategist, able to inspire your team members, we- d like to meet you.

- Define vision: To work closely with the leadership team to define the future growth of the brand and business, managing a globally distributed team. Createand communicate a clear vision and effectively align resources and activities to achieve organizational goals

- Strategy: Create a robust marketing plan, working closely with key stakeholders to get buy-in and help implement it

- Execution: Own, build and execute a marketing strategy that is focussed on brand awareness and lead generation

- Customer development & Research: Analyze consumer behavior and determine customer personas

- Competition analysis: Conduct competitive analysis, get insights, and build insights into marketing strategy and tactical materials. Keep a close watch on the competition, their messaging, and their product evolution.

- Storytelling: Work closely with Sales, Product, Design and Development teamsto deliver a compelling story to the market.

- Branding: Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- GTM Planning: Identify opportunities to reach new market segments and expand market share. Segment the market and develop a plan to acquire new clients using innovative online channels

- Product pricing & positioning: Work with Product Manager to develop pricing strategies and structures. Translate product features into prospect benefits and communicate product value to the market

- Lead Generation: Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content

- Product evangelism: Interview industry experts within the team (sales, product, customer success) and create educational, thought leadership, and expert content for the market

- Instrumentation: Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.

- Budget Management: Responsible for tracking and monitoring marketing budget

- Team management: Coach and lead a team that creates impactful marketing campaigns that customers love

- Ideation: Be an innovator in marketing and continuously bring new ideas to the table from all categories and markets

Sounds like you? :

- Minimum 7+ years experience in a growth

- A passion for B2B SaaS Marketing.

- Entrepreneurial, hungry, flexible, comfortable in a fast growing business

- Excited to work in a startup environment where there are equal amounts of strategy and execution

- Experience within a fast-growing and disruptive B2B SaaS startup or scaleup, thrives on delivering big business growth objectives

- Data driven in approach. Analytically minded, with a strong focus on performance marketing to hit ambitious targets.

- Outstanding communication, interpersonal and leadership skills

- High degree of confidentiality, maturity, tactfulness, and business ethics.

- Excellent organizational and time-management skills

- Proactive problem solver. You excel at understanding and solving complex problems. You have astonishing attention to detail.

- Unmatched enthusiasm to keep up with the pace of the business and the team

- Surprisingly efficient. You get a lot done quickly, and can translate your skills into new processes that your team will follow.

- You're ready to rapidly grow into a company leader. You will build company culture and help shape our future.

- You volunteer for new challenges without waiting to be asked.

 Location: Chennai and Bangalore

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