Job Title : Senior Content Writer

Job Type : Full time

Job Location : Bangalore

Experience : 3-6 Year

Job Description :

- We are seeking for well experienced Content Writer. As a Senior Content Writer, you will be responsible for creating objective-driven content in line with the company's goals and objective. You will need to conduct market research, identify relevant topics, and use SEO strategies to target content to specific audiences. You will manage all content, ensuring it is proofread, edited, and SEO-optimized as needed. The role will involve developing and writing original content such as blog posts, whitepapers, web and social media content, and infographics. You will also participate in all marketing activities and work closely with the Digital Marketing and Leadership teams to contribute relevant ideas.

What are my responsibilities ?

- Objective-driven content : You will identify and articulate company objectives and create content that is in line with company's goals.

- Target-driven : Target content to specific audiences and look for content that is in demand. This may involve conducting market research or employing SEO strategies.

- Conduct Research : As a content writer, you will need to conduct needed research to enhance your content. This may also include identifying relevant topics, fact-checking, and analysing sources to generate information.

- To manage all content online and offline, which will include proofreading, editing, and ensuring all content is SEO optimized, wherever necessary.

- Develop ideas from and write original content: through blog posts, whitepapers, web and social media content, infographics.

- To actively participate in all marketing activity, put relevant ideas forward and work synonymously with Digital marketing and leadership team.

What skills and experiences would I bring into this role ?

- 3 to 5 years of content writing experience in a fast-paced SaaS technology market.

- Experience writing content, targeting C-suite executives, top-level managers will be a plus.

- Experience writing for B2B with audience in US, European markets will be preferred.

- Strong hold on SEO which includes, how to use keywords, meta descriptions, and tags to improve search engine rankings. Experience on tools like SEMrush, Ahrefs, any CMS is a plus.

- Proven interest in writing, editing and proofreading skills in the field of Science/Technology/Innovation/Sustainability.

- Excellent written and verbal communication skills.

- Good understanding of content creation - prior experience with a website would be a plus.

- Proven ability to write for social media.

- Familiarity with writing for web (scan-able writing)

- Knowledge of analytics tools such as Google Analytics is a plus.

What do I get ?

- To be part of a fast-growing start-up in B2B SaaS space.

- Opportunity to learn directly by participating in key growth initiatives.

- Chance to contribute, create impact at organizational level.

- Practical learning on how start-ups/young organizations scale globally.

- Part of experienced, well qualified team who are hungry to achieve great heights.

About @Ideapoke : 

- Ideapoke is a global, fast-growing start-up with offices in Bengaluru, Bay Area, Tokyo and Shanghai. Our software, search and insights power the innovation agenda of the largest Fortune 500 and Global 2000 companies worldwide.

- Our growth is powered by our people and their unwavering commitment to the company-wide vision, strong work ethic and an entrepreneurial do-it-all spirit. We push the boundaries and break existing thought processes with the strong belief that innovation amplifies success in every piece of work we do and by extension, amplifying the success of our clients.

- Ideapokes like to constantly learn, grow and make a difference. Join us and be part of our story.

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