Ideapoke - Inbound Marketing Manager (8-10 yrs)
We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
Responsibilities:
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
- Track, measure, and analyze all initiatives to report on social media ROI.
- Manage both on-page SEO and off-page SEO for the company.
- Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
- Grow our email list organically, not through bought or rented lists.
- Segment email lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
- Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
- Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
Experience:
Work experience of 8-10 years of which minimum 3 years of experience in Inbound marketing from B2B early stage company.
Qualification: MBA/ BE / BTech
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
