Digital Marketing Specialist

Job Description :

We are looking for an experienced and knowledgeable Search Engine Marketing Specialist to join our Marketing team! As a SEO Specialist, you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of a business, your position will play a huge role in driving our business' growth and success.

Digital Marketing Specialist Duties and Responsibilities :

- Plan, develop and implement our SEO strategy

- Work towards organic search optimization and ROI maximization

- Regularly perform thorough keywords research

- Identify key SEO KPIs

- Monitor redirects, click rate, bounce rate, and other KPIs

- Prepare and present reports regularly

- Identify our buyer persona to better target identified audiences

- Identify problems and deficiency and implement solutions in a timely manner

- Suggest improvements for process and productivity optimization

- Work with web developers and marketing teams to properly implement SEO best practices

- Stay up to date with the latest SEO and digital marketing latest trends and best practices

- Work closely with the marketing team to support marketing initiatives.

- Focus on improving SERPs for brand websites.

- Implement SEO and paid advertising strategies for each brand.

- Research and identify target keywords and implement them within content and paid advertising campaigns.

- Content creation and optimization for websites, blogs, and other digital platforms as required.

- Develop and implement link building strategy.

- Estimate and manage monthly budgets.

- Collect and analyze data, research competitors and identify trends in order to achieve maximum ROI for paid search campaigns.

- Set up and manage PPC/CPC, remarketing, and social media advertising campaigns.

- Monitor and report on KPI's, using Google Analytics, Adwords and social insight tools.

- Generate monthly reports on SERPs and advertising engagement for each brand.

Digital Marketing Specialist requirements and qualifications :

- 3 years of experience as a Digital Marketing Specialist or similar role

- 3 years of experience with planning and implementing a successful SEO/SMO strategies

- Proven success in SEO /SMO Camps.

- 3 years of experience in web analytics, marketing.

- Ability to analyze data and provide evidence-based recommendations

- A sense of ownership and pride in your performance and its impact on a company's success

- Critical thinker and problem-solving skills

- Team player

- Good time-management skills

- Great interpersonal and communication skills

- Proven SEO experience, including Keyword creation, keyword research, and reporting.

- Proven SEM experience managing ad campaigns across search engines, particularly Google.

- Understanding of digital marketing and how SEO/SEM fits into larger marketing initiatives

- Knowledge of technical aspects of SEO (HTML mark up, canonical URLs, etc) and the ability to implement as needed.

- Up-to-date with the latest trends and best practices in SEO and SEM.

- Experience with bid management tools, especially Google Adwords.

- Experience with link building campaigns (white hat only)

- Strong understanding of website analytics tools, including Google Analytics.

- Strong written and verbal communication skills

- Experience with social media advertising is a plus.

- Experience with SEO/SEM campaigns for e-commerce is a plus.

- Experienced in youtube promotions, video campaigns is a must.

- Promote youtube channel with AdWords.

- Strategies for engaging views and increasing subscribers is a must.

- Predicting the monetary benefits and developing plans CBA(Cost Benefit Analysis)/ SWOT analysis.

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