- Prepaid is one of the telecom verticals, which is predominant in the overall business. As market dynamics are changing rapidly developing prepaid customer acquisition and retention strategies in emerging markets, shifting towards micro-segmentation to increase revenue share by effectively attracting multi-SIM customers to access idea network developing robust analytics program to drive up ARPU by implementing an effective business intelligence system are the key focus areas

- By identifying the key attributes to evaluate prepaid business in different markets, need to implement strategies and developing business models & services to enhance bottom-line profits and reduce churn in the prepaid mobile market

- The intense tariff war & pressure from MNP which enable a consumer to choose a service provider is resulting in less revenue from traditional sources, more pressure on profit margins, and an urgency to enhance VAS services & find new revenue streams by investing in new technologies like 3G & 4G.

Job Context & Major Challenges :

- Sales manager's primary target must be to achieve the company's goals and to develop the people reporting to them.

- He has to clearly define the activities and responsibilities focuses on core business processes which create revenue, and support processes designed to achieve operational efficiency and effectiveness.

- He must be in a - solutions-oriented- position that uses consultative sales techniques, training and tools to provide the sales team with every opportunity for success.

Major Challenges :

- Acquisition of Gross and net additions (subscribers) in order to increase customer market share in the area assigned

- Increasing revenue market share in the area assigned

- Continuous improvement of distribution indices in urban market.

- Focus on acquiring quality customers as well as high VLR customers

- Engaging channel partners to improve relations

- High margins offered to the channel by the new players

- Whole sales of SIMs, infiltration within territories

- Throw away prices of SIMs and low tariff introductory packs of new and some established players leading to VLR pressure

- FOS attrition due to intensive competition poaching

Key Result Areas/Account-abilities and Supporting Actions:

- Distribution Expansion

- Retailer Expansion for both transacting outlets and activation outlets.

- Planning for Gross Additions.

- Market initiatives to Improve traffic from low utilized sites.

- Initiatives to increase CMS & RMS in Zone

- Monitoring Team & provide adequate support and Guidance.

- Achievement of Revenue Targets

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