Senior Team Lead at ICC Worldwide Pvt Ltd
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ICC Worldwide - Digital Marketing Lead (4-8 yrs)
Job Description
4- 8 years of experience in Digital Marketing. Need candidates with hands on experience in Article Marketing, Video Marketing, SEO, Pay per Click Marketing, Social Media Marketing, Influencer Marketing, Mobile Marketing, Community Discussion. Working knowledge of HTML, Shopify, WordPress development and constraints.
Requirements for Digital Marketing Executive
1. Experience leading and managing SEO/SEM, marketing database, email, SMS & Whatsapp Marketing
2. Social media and/or display advertising campaigns.
3. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
4. Experience in setting up and optimizing Google Adwords campaigns.
5. Working knowledge of HTML, Shopify, WordPress development and constraints.
6. Experience with A/B and multivariate experiments.
7. Up-to-date with the latest trends and best practices in online marketing and measurement.
8. Strong knowledge of Search Console, Tag Manager, Optimise, Facebook Pixel.
9. Increase the traffic and conversion rates for company websites.
10. Implement the day-to-day product marketing strategy, which could include:
- Article Marketing
- Video Marketing
- SEO (Search Engine Optimization)
- Pay per Click Marketing
- Social Media Marketing
- Influencer Marketing
- Mobile Marketing
- Community Discussion
11. E-commerce Website Experience
12. Has worked with clients from abroad
13. Belonging to a fashion industry would be an advantage
14. Has experience working with digital agency
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