IBS Software - Lead - Demand Generation (5-8 yrs)
Demand generation Lead
Skills needed :
- Develop, maintain and execute demand generation plans aligned with business goals.
- Develop a deep understanding of customers, offerings and the buyer's journey.
- Campaign Management and orchestrate multi-channel marketing programs that drive demand and revenue
- Build brand awareness, launch into new markets, and promote products and services
- Work closely with practices and regions to build cross-functional cohesion
- Effectively coordinate and leverage internal and external resources to identify potential opportunities
- Create personas tied to specific customer needs and preferences.
- Sales enablement at industry events including identifying the prospects
- Ensure that content reaches the right part of the sales funnel at the right time.
- Collaborate to build programs that support sales enablement.
- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
- Research - Build knowledge database and communicate regularly on market trends, competitors and prospects
- Market and Account Research
- Measure, analyze, and report channel performance
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