We are looking for a self-motivated, data-driven marketer who has a demonstrated track record of marketing technology oriented products, to own the majority of the company's inbound lead generation efforts. You will be responsible for lead generation (attracting site traffic and converting that traffic into leads) for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

About Us:

i95Dev Inc (part of Jiva Infotech Inc) is a rapidly growing eCommerce global company with offices in North America, Australia and India. We are a Products and Solutions Tech Company driven by the passion to help our clients and people excel. i95Dev specializes in designing, developing and maintaining B2B/B2C omni-channel eCommerce ecosystems in Magento with over 200+ clients across Retail, Manufacturing, Distribution, and Wholesale Trade.

Having started in 2001, we continue to build a great organization that is focused on people & customers and their growth in a global environment. Let us build this, together.

Responsibilities:

- Build and manage a rich content calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, webinars, infographics, videos, etc.).

- Drive brand and content visibility (generate traffic to the site) through SEO, paid promotion, newsletters, campaigns, and social media promotion.

- Establish thought leadership by participating in events, guest blogging, hosting webinars, participating in forums, and more.

- Generate leads by converting site traffic through landing pages (website), calls-to- action, and lead generation content
(including offers).

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

- Build a repository of marketing collateral (including brochures, sales presentations, case studies, roi calculators, comparison documents, etc.) to assist sales team in converting leads into customers.

- Collaborate regularly with sales team to project lead volume and close rates and manage lead quality on an ongoing basis.

- Pull data and reports from a variety of tools including Google Analytics, Google Adwords, and CRM to analyze digital program metrics and improve results.

- Participate in planning and execute initiatives to meet monthly goals and KPI's. Analyze and monitor results and capitalize on market

This role may be right for you if you have:

- Good command over English (written and oral skills)

- Active presence on social media

- Good analytical skills, ability to work with cross functional teams and willingness to work during nonstandard hours

- Ability to work with Sales and product development team to create marketing material

- Expertise in Google Analytics

- In-depth understanding of SEM campaign strategies and SEO practices

- Experience with PPC campaigns

- Proficiency in marketing automation and blogging software

You will work closely with : 

- Sales and Marketing

- Consultants

- External Partners and Clients

Education:

- Graduate in good understanding of Technical knowledge

- MBA is a must

Sounds Interesting?

Let's start the conversation!

i95Dev Inc (part of Jiva Infotech Inc)is committed to providing equal opportunities in employment and creating an inclusive work environment

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