Human Resources at Hypersonix
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Hypersonix - Digital Marketing Specialist (3-6 yrs)
As Hypersonix's Digital Marketing Specialist, you will work to create scalable processes that ensure best practices in lead generation and database management. You'll also monitor, measure, and analyze the effectiveness of marketing campaigns. You'll be a key part of our digital marketing practice and will work closely with our team to drive end-to-end automation-based lead gen programs.
Roles and Responsibilities
- Manage performance marketing, conversion, and online customer acquisition
- Manage lead generation, website traffic and databases.
- Create & manage marketing reports with automation.
- Manage paid campaigns on google, Facebook, Linkedin, etc.
- Manage different marketing tools such as Google Analytics, SEMRush, Search Console, Bing Webmaster, and email marketing tools, specifically Hubspot.
- Work closely with content team for better website SEO
- Manage marketing automation
- Manage & research on Events, Trade channels, Awards
- Independently manage and create a variety of email campaigns in Hubspot. including creating custom properties, Drip campaigns workflows & sequence, Reporting, and overall CRM
- Work closely with sales team on strategies for customer acquisition and retention
Requirements :
- Hands on experience in SEO, SEM, GTM, GA, etc.
- Hands on experience in Organic & Paid Social Media
- Hands on experience in email campaign delivery, setup & analytics
- Understanding of CRM platforms, especially Hubspot
- Excellent knowledge of Excel & PPT
- Excellent analytical, organizational & troubleshooting skills
- Excellent spoken and written English with persuasive communication skills
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