We are looking for a talented Marketing Content Specialist to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.

- Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging social media campaigns to attract and retain customers. For this position, it's also essential to be up-to-date with new technologies and marketing trends.

- Should have sound experience in creating campaign hashtags, campaign name and ideas, product messaging and product positioning.

- Ultimately, you should be able to expand our company's digital footprint and brand awareness.

Responsibilities : 

- Design content marketing strategies and set short-term goals

- Undertake content marketing initiatives to achieve business targets

- Collaborate with design teams to produce high quality content posters.

- Develop editorial calendar, delegate tasks and ensure deadlines are met

- Deliver engaging content on a regular basis and inspire team members

- Edit, proofread and improve social media messaging

- Optimize content considering SEO and Google Analytics

- Analyze web traffic metrics

- Share content through various channels, ensuring strong web presence

- End-to-end ownership of the brand's content strategy

- Scheduling and closely adhering to the brand content calendar

- Create written content for the following:

- Copy & captions for the brand's social media posts

- Short & long form blogs for the brand's website

- Internal & external brand communications

Content for any other brand marketing collaterals as required

- Work with in-house / freelance graphic designers to make sure the messaging is conveyed properly for all creatives and collaterals

Requirements : 

- Min. 2 years of experience in content creation across platforms for fashion brands / labels with a focus on women's western wear

- Experience working with both website & social media copy / content preferred

- A proven portfolio of previous work that demonstrates content acumen & brand language adherence

- Must be good with Google Suite & familiar with Canva

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