Hued Magazine - Manager - Digital Marketing & Performance Marketing (2-4 yrs)
Digital Marketing and Performance Marketing Manager
Job Description :
- If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities :
- Plan and execute all digital marketing activities, including SEO/SEM and display advertising campaigns
- Plan and boost presence on social channels through paid promotions (Facebook, Linkedin, Twitter)
- Launch optimized online adverts through Google Adwords, Facebook, LinkedIn etc. to increase company and brand awareness
- Identify trends and insights, and optimize spend and performance based on the insights
- Measure and report performance of all digital marketing campaigns & assess against goals (ROI)
- Analyze web traffic metrics and suggest solutions to boost conversion and improve engagement
- Work with internal & external teams to create landing pages, add tracking tags and drive lead generation through marketing automation
Requirements :
- 2+ years of working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, display advertising campaigns
- Diligent and analytical in identifying target audiences and devising digital campaigns that deliver the best ROI
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Heatmaps, Pop Up notifications)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
