1. Data Cleaning and Enrichment:

- Take ownership of data quality by performing regular data cleaning, deduplication, and verification processes to maintain a high level of accuracy in the marketing database.

- Collaborate with various teams to identify and rectify data discrepancies, inconsistencies, and errors after every campaign.

- Research and implement strategies for data enrichment to enhance the value of the marketing database. Like, checking the data quality using various tools online.

2. Data Finding and Creation:

- Conduct research to identify new data sources and opportunities for data acquisition.

- Strategically create additional data elements to enhance customer profiles and segmentation, collaborating with relevant teams to ensure accuracy and relevancy.

3. Marketing Automation and CRM Management:

- Utilize Salesforce (SFDC) to manage and organize customer data, ensuring alignment with marketing strategies and goals.

- Expertly navigate HubSpot to set up and manage drip campaigns, automated emails, and other marketing initiatives.

- Establish and maintain a seamless sync between HubSpot and the company website, effectively using it as a CRM for the marketing team.

- Leverage Apollo, Zeobounce, Rocketreach, LinkedIn Sales Navigator and other marketing tools as required to enhance campaign effectiveness and lead generation.

4. Campaign Setup and Accountability:

- Collaborate closely with the marketing team to understand campaign requirements and objectives.

- Take ownership of campaign setup and execution, ensuring accurate audience segmentation, contact lists, and automation workflows.

- Monitor campaign performance, identify areas for improvement, and recommend optimizations to enhance results.

5. Database Maintenance and Team Collaboration:

- Regularly update and maintain the marketing database, adhering to best practices for data integrity and privacy regulations.

- Collaborate with cross-functional teams to ensure data-driven decision-making and alignment with overall company objectives.

6. Fast-Paced Environment:

- Thrive in a fast-paced work environment, managing multiple tasks and projects simultaneously.

- Adapt quickly to changing priorities and deliver high-quality results within tight deadlines.

7. Vendor Management

- On-boarding, co-ordinating & closely working with all the vendors who are providing services relevant to the B2B marketing team

- You will be the B2B Marketing Team's contact between the HT Media finance team and the vendor and will be responsible for generating POs, clearing Invoices, and ensuring timely payments

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.