About Housr

Housr is a unique co-living platform which fosters mega communities through state-of-the art, super aggregated, tech-enabled shared spaces for young working professionals.

Founded in 2018 by real estate veterans Deepak Anand and Kalpesh Mehta, Housr offers easy, hassle-free living, with the largest network and scale of co-living spaces, connecting like-minded communities and. Housr's vision is to truly transform the way millennials live with high quality co-living spaces which make their lives easier, more convenient, fulfilling and memorable.

About Housr Homes :

- Housr homes provide tech enabled smart living with fully furnished and managed residences across prime properties close to working hubs and commercial spaces.

- It makes living in a new city completely hassle free and provides accessibility to prime spaces hitherto out of reach of working millennials/couples.

- Housr Homes offer independent housing with safety, security & key services like complimentary high-speed wi-fi, regular housekeeping and free laundry services.

Job Responsibilities :

- Lead paid (Google, Facebook, Instagram), owned (social media content, organic traffic) and earned (digital PR, influencer marketing) media efforts to achieve business objectives

- Derive occupancy and sales through various Digital platforms and campaigns.

- Amplify brand proposition by deploying optimal mix of digital levers - Search,Social, Video, Blogs, Influencers

- Create best in class agencies network for digital marketing channels and objectively monitor output via KPIs

- Oversee all aspects of digital marketing channels from strategy and calendaring to creative development and day-to-day management for consumer experience, acquisition, and remarketing

- Monitor and track key metrics through building and maintaining data pipelines and dashboards for senior management

- Independently manage budgets and prepare thorough, dynamic media planning, efficiently allocating budget to different sources based on performance

- Define audience and channel strategy to achieve optimal business results in the context of the customer journey and user flow

- Eventually, lead a team of young and dynamic individuals and work together to drive results

- Develop a social media strategy and set goals to increase brand awareness and increase engagement. Plan campaigns keeping in mind product launches, offers,occasions etc.

- Administrate the creation and publishing of relevant, original, high-quality content.

- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI)

- Create budgets for social media activities and reconcile discrepancies.

- Liaison with cross functional teams to integrate different activities and work on their expectations and translate them into results.

Qualifications & Skills Required :

- 3-5 years of prior experience working at a digital marketing agency or a high growth startup in a similar role.

- B-Tech/MBA from a Tier I/ II college.

- Understanding of how to plan, develop, execute, and optimize digital campaigns using paid media, affiliates, and email.

- Obsessed with metrics such as ROI, ROAS, CPA, LTV, Cohorts, MAU, etc.

- Hands-on understanding of digital marketing fundamentals.

- Mandatory understanding of A/B testing, marketing analytics tools, and platforms like Facebook Business Manager & AdWords

- Data-driven approach to problem-solving and decision making

- Ability to fuse popular culture current affairs with business-centric advertising

- Ability to exercise initiative, work effectively under pressure & pay attention to detail.

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