The primary function of the role is to take the lead in developing successful, long-term marketing strategies for houseoftours.com. The role demands to have in-depth marketing experience and a passion for digital technologies and work closely with different teams to ensure consistency through all marketing channels especially digital. Nourish and provide forward-thinking ideas to build and maintain a strong company web presence and to drive all digital marketing efforts to achieve our business objectives.

Duties and responsibilities : 

Responsibility : 

- Build our marketing roadmap including lead generation, branding for all segments

 - Manage all marketing channels (e.g. website, blogs, emails, all media including social) to ensure brand consistency 

- Measure ROI and KPIs and prepare budget 

- Develop specific campaigns to create and maintain high levels of customer interaction

 - Oversee our social media accounts, Manage and improve online content, considering SEO and Google Analytics 

- Forecast sales performance trends and act proactively to increase our market segment 

- Liaise with Product and Sales Head from all division to increase client satisfaction through cohesive strategies

 - Motivate digital marketing team to achieve goals 

- Monitor competition and provide ideas to stand out - Stay up-to-date with digital technology developments and liaise with system team for better outputs.

Duties :

- Daily/monthly/Quarterly operational and strategic responsibilities 

- Work closely with the Heads, GM & CEO's to define and align the marketing objectives of the firm with the business goals and derive a winning strategy to achieve these goals.

 - Co-ordinate with the teams to ensure that the overall strategy is executed and achieved appropriately.

KPIs : 

- Overall Marketing Budget Planned Vs Actual

 - Customer Base Increase. 

- Brand Reach & Customer Engagement activities

 - SEO Results Planned Vs Actual 

Qualifications & Requirements :

Education : 

- Any degree in (Preferably Marketing, Digital technologies) or relevant field with minimum 50%.

- A Master degree in Business management is preferred as this role is expected to manage the Digital Division.

Skills :

 - Proven work experience in Marketing in the Senior Management Profile with Digital specialization 

- Demonstrable experience in designing and implementing successful digital marketing campaigns 

- Strong understanding of how all current digital marketing channels function 

- Solid knowledge of online marketing tools and best practices 

- Hands on experience with SEO/SEM, Google Analytics and CRM software

 - Familiarity with web design, Excellent analytical and project management skills 

- Strong team management and communication (written and verbal) skills

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