Roles & Responsibilities :

- Develop and manage end to end influencer led campaigns including planning, building strategy, communicating brand/campaign requirements, and delivery.

- Plan and execute end-to-end Influencer marketing strategy and campaign for the brand

- Continuously scout for influencers from across the country to increase the number of creators pool for the brand

- Monitoring influencer marketing activities, tracking & analyzing data, post-campaign evaluation, identifying key learnings and opportunities for improvement to meet campaign objectives

- Generating recap materials post-campaign execution to measure and evaluate the value, including ROI and performance metrics

- Track daily revenue and engagement through attribution platform and internal tools.

- Negotiate contracts with influencers/content creators and agencies

- Update and maintain the database of influencers

- Research, identify, qualify, and onboard new Influencers across all genres

- Be the subject matter expert for all influencer related information

- Stay updated on influencer trends in the market

- Identify the rising creators on the short-video platforms in India

- Day to day account management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, etc.

- Should formulate an influencer marketing calendar in accordance with business management team.

- Should be able to understand brand language and aesthetics, keep the same in mind while finalizing influence and content as well.

- Should be a team player and should work in sync with Marketing, Business and retention team.

- Manage media relations and act as a liaison between the brand and journalists, bloggers, and other media outlets

- Create and distribute press releases, media alerts, and other PR materials

- Build and maintain relationships with key media contacts, influencers, and industry professionals

- Manage crisis communications and mitigate any potential negative publicity

- Stay up-to-date with industry trends and developments to continuously improve the brand's influencer marketing and PR strategies

Requirements :

- Bachelor's degree in marketing, communications, or a related field

- 2+ years of experience in influencer marketing and/or PR

- Strong communication, organizational, and interpersonal skills

- Ability to multitask and prioritize in a fast-paced environment

- Experience with social media management and analytics tools

- Knowledge of influencer marketing best practices and industry trends

- Understanding of media relations and the ability to build relationships with journalists and influencers

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