HR at House of God - A Times Internet Company
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House of God - Senior Manager - Product Marketing (2-8 yrs)
About House of God :
House of God app is one stop solution for all your religious and spiritual needs. It is the largest app for religious and spiritual video content with more than 30,000 videos on the platform. We have content for all the major Religions and Spiritual Gurus. We do live streaming from 15 popular temples in India and major live events. From musical devotional videos to discourses of the popular Gurus, House of God encompasses everything.
House of God's ecommerce services encompass online Prasad ordering, Puja Booking, Pandit Consultations, donations etc. Users can purchase popular religious products as well.
Website : http://www.houseofgod.co/
Team : Our team comprises from the top-notch schools like IIT, IIM & Stanford. People are at the forefront of every revolution.
Growth : Well funded startup in the expansion phase
Location : New Delhi
Who could you be- (Experience and Background)
- Someone who has already worked on marketing mobile app or website. Should be eager to work for a fast-growing company and ready to take multiple roles as the need be.
What you will be doing here :
- Your primary objective would be to increase the current user base from 1 million users to 10m
- You'll conceive and develop innovative marketing programs/channels that drive demand
- Oversee digital marketing of the website and app
- Marketing Partnerships with other businesses
- Develop product messaging and positioning
- Marketing Intelligence : research and understand the consumer behavior and competitors
- Plan and take part in the launch of new marketing related features
- Conceptualize and execute PR activities
- Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas
- Make the app popular through Whatsapp Marketing
- Work with various teams (design, content, tech, product, digital marketing) to implement strategies
Competencies required for this role :
- Proven 2 years of experience in marketing an online product
- Expert in growth hacking strategies
- Expertise in product marketing tactics (e.g. integrated marketing campaigns)
- Excellent Research and Analytics skills
- Able to work independently in extremely fast paced, team environment; entrepreneurial mindset.
- Excellent collaborative and communication skills
- Experience with Facebook campaigns, SEO, Google AdWords (SEM), display marketing, ad networks, and testing methods
- Good understanding of tech products
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