Duties and Responsibilities:

Google AdWords Campaigns:

- Develop and manage Google AdWords campaigns for all the units and cafes.

- Monitor campaign performance, analyze key metrics, and make data-driven decisions to enhance campaign effectiveness.

SEO Strategy:

- Establish and execute SEO strategies for all units and cafes to improve organic search visibility and drive website traffic.

- Conduct site audits, keyword analysis, and on-page optimization to improve search engine rankings.

- Stay updated on SEO best practices and algorithm changes to ensure continuous optimization.

Website Design and Execution:

- Lead the design and execution of a comprehensive website for Dylan's & ML05.

- Collaborate with web developers and designers to create user-friendly, visually appealing websites that reflect our brand identity and offerings.

- Ensure website content is optimized for SEO and aligns with overall marketing objectives.

Influencer Collaborations:

- Identify and collaborate with 15 influencers each month to promote our units and cafes.

- Develop influencer outreach strategies, negotiate partnerships, and oversee campaign execution.

- Monitor influencer performance and engagement metrics to measure the success of collaborations.

Others:

- Promote awareness of brand image internally and externally.

- Develop and implement comprehensive digital marketing strategies to promote the hotel & brand, and increase online visibility.

- Coordination with all the agency team.

- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Utilize digital analytics tools such as Google Analytics, Facebook Insights, and other relevant platforms. (prepare report and strategy accordingly)

Key Responsibilities:

Digital Marketing:

- Create and implement comprehensive digital marketing strategies that align with company objectives.

- Optimize website content for search engines and manage paid search campaigns to drive targeted -traffic.

- Oversee all social media platforms, ensuring brand consistency and engagement.

- Monitor, analyze, and report on digital marketing performance, using data to refine strategies.

E-commerce:

- Manage all e-commerce marketing for the group.

- Develop strategies, improve conversion rates.

CRM Management:

- Develop and execute CRM strategies to improve customer retention, loyalty, and lifetime value.

- Ensure the CRM system is accurately capturing customer data and insights, and utilize this data to drive personalized marketing initiatives.

- Develop and refine customer segments to target with tailored marketing campaigns.

- Implement and manage CRM automation tools to streamline communication and marketing efforts.

Email Marketing:

- Design, execute, and optimize email marketing campaigns to drive engagement and conversions.

- Collaborate with content and design teams to produce compelling email content that resonates with target audiences.

- Conduct A/B testing to continuously improve email performance and ROI.

- Ensure all email marketing activities comply with industry regulations and best practices (e.g., GDPR, CAN- SPAM).

Central Data Collection:

- Develop and oversee a central data collection strategy that integrates data from all digital marketing, e- commerce, CRM, and email marketing activities.

- Ensure that data from various platforms (e-commerce, CRM, social media, email marketing) is integrated into a central repository for easy access and analysis.

- Implement processes to ensure data accuracy, consistency, and security across all channels.

- Utilize centralized data to generate comprehensive reports and actionable insights, driving strategic decisions across marketing efforts.

- Work closely with IT and data teams to ensure the technology stack supports efficient data collection and integration.