HR - Executive at HostBooks Ltd
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HostBooks - Manager - Digital Marketing (5-12 yrs)
Company - HostBooks Limited
Designation - Manager - Digital Marketing-
Experience - 10 to 14 Years in a product base company
Salary - Best in the industry
Job Location - Gurugram
- Plan and execute all digital marketing, including SEO/SMO, marketing database, email, social media, PPC, and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing from the international travel industry.,
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement.
