Talent Acquisition Team at Hopequre Wellness Pvt. Ltd.
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Hopequre Wellness - Specialist - Search Engine Marketing (2-5 yrs)
Overview- : SEO Specialist will be responsible for planning and managing all SEO activities including onsite and offsite optimization, link building and keyword strategy to increase rankings of all digital assets on all major search networks. He/she will be responsible to manage all SEM and PPC campaigns on Google, Yahoo and Bing in order to maximize ROI. He/she should have strong knowledge on social media platforms and will be responsible for posting, running promotions and advertising campaigns.
Key Result Areas :
- Developing and implementing effective search engine optimization (SEO) and pay-per-click (PPC) strategies
- Optimizing keywords and other SEO factors in web pages for search engine optimization
- Performing ongoing keyword research including discovery, competition analysis and optimization of keyword opportunities
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics
- Develop and implement link building strategy
- Work with editorial and marketing teams to drive SEO in content creation and coordinating content publishing for blogs, PR, social media and other digital platforms
- Review technical SEO issues and recommend fixes
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Additional Responsibilities :
- Share new ideas on performance marketing, conversion optimization, and online customer acquisition
- Keep updated knowledge of latest trends, ranking factors and search engine algorithms
Reports :
- SEO performance (Web analytics)
- Paid campaign performance
- Social media performance
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