Founder at Hookah Smoke Shop
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Hookah Smoke Shop - Senior Digital Marketing Executive (2-3 yrs)
- Conduct comprehensive keyword research to guide content strategies and website optimization.
- Optimize website elements including meta tags, headers, URLs, and internal linking for better search engine rankings.
- Perform on-page SEO audits and provide actionable recommendations to improve website performance.
- Develop and implement link-building strategies to increase domain authority and search rankings.
- Analyze website performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
- Monitor SEO metrics and prepare detailed reports to assess the effectiveness of SEO strategies.
- Collaborate with content creators and developers to ensure that SEO best practices are applied across the website.
- Keep up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
- Perform competitor analysis to identify gaps and opportunities in SEO strategies.
Requirements :
- 2-3 years of experience as an SEO Expert or similar role.
- Solid understanding of on-page and off-page SEO techniques.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Experience with keyword research tools such as Google Keyword Planner, Ubersuggest, or similar.
- Ability to analyze data and provide insights on SEO performance.
- Knowledge of HTML, CSS, and JavaScript as it relates to SEO.
- Strong understanding of SEO content strategy and the role of user experience in search rankings.
- Familiarity with local SEO practices and strategies.
- Excellent written and verbal communication skills.
- Strong problem-solving skills and attention to detail.
Preferred Qualifications :
- Experience with technical SEO (site speed optimization, mobile SEO, crawlability, etc.).
- Familiarity with local SEO and international SEO strategies.
- Experience in SEO for eCommerce websites.
- Knowledge of social media and content marketing and how they impact SEO.
- Certification in SEO or related digital marketing fields is a plus.
- Profile also required to work on Shopify and WordPress store, update and maintain them.
- Shift schedule will be 3:30pm - 12:30am - Monday to Saturday.
- Should be fluent in English and well versed with all SEO tools.
