Position Title : Area Sales Manager - Home Loan

Reporting to : Regional Manager

Reportees/Team : Branch Sales Managers, Sales Officers etc

Background to the position :

- Having built a robust and profitable affordable housing loan business with the support of a strong leadership team and cutting edge technology, HFFC is now at a trajectory where they are envisaging exponential growth while simultaneously diversifying into multiple channels.

- A first of its kind credit underwriting process devised to have its own system of ascertaining the income using market intelligence along with a fast paced and high yielding sales process has ensured hyper growth across all Branch network. To further grow inorganically the company is looking to drive business using the open market opportunities while retaining its proprietary credit processes & customer service

We can look at cos like DCB, Chola, HDB, DHLF, Vistaar, 5 star finance, who have a strong mortgage presence.

Key Result Areas :

- Set up alternate/open market channels for sourcing affordable housing loans

- Hire and train Branch Sales Managers & DST- s

- Build distribution channels including DSAs, Connectors and other channels

- Source and convert customer leads as per the product policies

- Carry out effective BTL campaigns for increasing the reach and on-board new customers

Key Performance Indicators :

- Achieve business plan for the location/city

- AUM growth

- Cost of Accquisition

- Effectiveness of BTL Campaigns

Qualification & Experience :

- Minimum of 3-6 years of work experience in sales in Financial Services Industry / HFC's / Mortgages

Must have Competencies :

- Ability to identify and nurture distribution channels like Connectors, DSTs, DSAs and other alternative channels

- Ability to lead and motivate a sales team

- Ability to hire and train local teams of Branch Sales Managers and Sales Officers who can drive sales for affordable housing

Desirable competencies :

- Ability to plan and drive marketing campaigns

- Exposure to Home Loan / Mortgage products

CTC Range :

INR 7L to 9 L

Preferred industry as source of talent : NBFCS, HFCS

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