Job Role:

The Manager - Content is responsible for creating content that communicates the brand on all platforms including mobile, website and apps. Based in Mumbai, reporting will be to the Growth Team.

Job Responsibility:

- To develop and write blog posts/articles/stories and have knowledge of photo/video sources to tell the brand story.

- To work within an editorial calendar and lead the planning of daily content.

- To regularly update internal CMS and implement new features for content optimization.

- To create, curate, and publish SEO optimized content and metadata for all digital platforms.

- To collaborate with product and marketing teams to execute the content strategy that supports web traffic and conversion.

- To develop content that is insightful, useful, relevant, engaging, for food lovers; using social signals, quality backlinks, and traffic as key metrics.

- To observe and anticipate trending topics and pitch timely, highly shareable content on those trends.

- Responsible for the hiring, training, performance management and daily supervision of direct reporters (currently 2).

Essential Skills Required:

- Excellent communication skills and extremely fluent in English.

- Self-motivated and able to complete the work on quick timelines.

- Strong passion for content, the food industry, digital media and brand communication.

- Familiarity with digital marketing strategies; including SEO, keywords and Meta tags.

- Strong project management and cross-team collaboration skills.

Desired Educational Qualification and Work Experience:

- Bachelor / Master Degree in Marketing, English, Journalism, Technical Writing or Communications.

- 2 - 3 years work experience in managing content for website and blog.

- Work experience in food tech/start - up industry will be preferred.

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