SEO Manager

The SEO Manager is responsible for coordinating and implementing SEO strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved

Key Management Areas of Responsibility :

- Define requirements, tasks, and resources associated to SEO strategy

- Manage and execute implementation of SEO strategy

- Communication to clients, team, and management on strategy/project development, timelines, and results

- Collaborate on client strategy and goal definition for success

- Keep pace with SEO, search engine, social media and internet marketing industry trends and development

- Contribution to the company blog and at least one social media community

- Perform Site Audit to identify areas of improvement

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Optimization of website structure & page layout

- Perform keyword research & analysis

- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

Key Functional Areas of Responsibility :

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

- Develop and implement link building campaigns

- Develop, manage and execute communication/content strategies via social communities in coordination with client goals

- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Research and administer social media tools in support of clients - social media strategy

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

- Communication to team and management on project development, timelines, and results

Professional Competencies :

- Passion for SEO and overall internet marketing

- Outstanding ability to think creatively, strategically and identify and resolve problems

- Ability to foster strong client relationships at various levels

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications :

- 6+ years experience in Search Engine Optimization (SEO)

- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

- Experience working with popular keyword tools

- Experience working with CMS and building/administering content in multiple CMS environments

- Knowledge of HTML/CSS and website administration

- High-level proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

- BS/BA degree required

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