SEM Specialist

Search Engine Marketing Specialist Responsibilities :

- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns

- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns

- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Job brief :

- We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

- The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities :

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Research and analyze competitor advertising links

Requirements :

- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- BS/MS degree in Marketing or a quantitative, test-driven field

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