HiveMinds - Senior Brand Strategist (5-12 yrs)
Sr Brand Strategist
Overview of the Role :
The digital-savvy Senior Brand Strategist will be responsible for crafting the brand message, marketing strategy and positioning across digital channels and enhancing the brand's message to the consumer through various touchpoints like social media, website, e-commerce etc.
What You'll Do :
- Develop the Brand Strategy for the product/service to align with the client's marketing goals
- Develop brand guidelines and work with the strategy and creative teams to deliver seamless ideation to execution
- Identify the strategic needs of the brand and lead the brand marketing communications and strategy requirements
- Create interesting, disruptive talking points for the brand and products
- Be able to lead marketing plans with focus on merging brand communication and creative strategy
- Handle collaboration and partnership working with stakeholders of brand and external influencers
- Develop ideas for pain points within the brand marketing plan
- Think long-term brand strategy and align with brand's annual growth plans
- Monitor and report brand perception, and growth metrics
Skill Requirements:
- Deep understanding of Digital Brands, platforms and communication strategy
- Excellent communication skills, oral and written
- Be able to pitch ideas and present strategy that win client confidence
- Demonstrate strong interpersonal, verbal and written communication skills
- Excellent presentation skills that encompass clear, compelling communications
- Good planning and task management skills
- Ability to work with cross functioning teams
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