Role & Requirements:

Responsibilities :

- Drive and optimize global mobile marketing campaigns across Facebook, Google, Unity, Apple and other programmatic/non-programmatic networks

- Understand and utilize ad attribution to Monitor, optimize and report performance of campaigns on an ongoing basis

- Identify targeting segmentation and creative solutions to improve acquisition performance

- Rapidly acquire and retain new users through an aggressive and entrepreneurial approach of constantly testing, measuring and iterating all possible forms of optimizations including creatives, targeting, channels etc.

- Implement data-led acquisition and growth strategies, Continually improve upon growth metrics as decided at a strategic level

- Work closely with product team to optimise conversion rates and product metrics across channels

- Uncover creative, non-traditional and new methods of acquiring users

- Oversee campaign management and reporting, including in-depth analytics of ROI

- Manage ASO for Hitwicket Superstars ensuring the organic users grow exponentially through search, explore and other organic avenues

- Come up with creative ways of increasing revenue across both products through product features and partnerships

Required Skills :

- 4+yrs of marketing experience, preferably in D2C mobile

- Hands-on campaign management experience within Performance Marketing

- Experience in scaling acquisition strategies geographically

- Strong analytical skills and experience working in metrics-based product

- A genuine interest in social, gaming, analytics, and advertising is a big plus!

- Passion for problem-solving: You are able to seek new, unfamiliar, and possibly daunting problems- to break them down into manageable bits and solve them

- Experience working in fast-paced environment

- SQL and/or Programming Experience is a plus

What we offer you?

- Casual dress every single day

- 5 days a week

- Well stocked pantry

- Work with cool people and delight millions of gamers across the globe

- ESOPs and other incentives

About Us :

- At Hitwicket we are empowering the World's One Billion Cricket Fans to engage with Cricket like never before!

- We are building the first mobile Esports IP for cricket based on blockchain technology to bring the revolutionary leap in NFT adoption by the masses in India leveraging cricket and mobile gaming!

- Founded by alumni of ISB and VIT University, Hitwicket is one of the pallbearers of the Indian gaming industry. Hitwicket is the Winner of Prime Minister's Atma Nirbhar Bharat App Innovation Challenge in Games. More than 3 Million users across 70 countries play Hitwicket.

Keerti's interview on NDTV on our Atma Nirbhar Bharat win:

https://youtu.be/K16vvQt6sAM

Game Trailer: https://youtu.be/fFbRMIOiJ_U

Hitwicket Superstars can be downloaded from Playstore and Appstore:

Android: https://play.google.com/store/apps/details?id=cricketgames.hitwicket.strategy

iOS: https://apps.apple.com/in/app/hitwicket-superstars-2020/id1498437026

Our work culture is driven by speed, innovation and passion, not by hierarchy. Our work philosophy is centered around building a company like a 'Sports Team' where each member has an important role to play for the success of the company as a whole.

Learn, have fun and build a Game that millions of people love to play! Join us on this epic journey of creating India's biggest blockchain game!

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