Recruiter at Hipla
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Hipla - Specialist - Email Marketing (2-6 yrs)
- Produce and execute all email campaigns including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention,surveys, and transactional emails.
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
- Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
- Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
- Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
