Key Responsibilities:

- New business development

- Identify and pursue new business opportunities in the assigned segment

- Build a robust pipeline of prospects at various stages of the sales process

- Develop and execute a prospecting plan to generate new leads

- Maintain strong relationships

- Maintain a high client retention rate

- Identify upsell opportunities and convert them into sales

- Develop and maintain strong relationships with key decision makers

- Sales process

- Develop customized proposals for each client

- Negotiate rates and contracts with clients

- Ensure timely and accurate delivery of solutions

- Reporting & Analysis

- Track key performance indicators (KPIs) and metrics for each campaign, ensuring accurate reporting to clients.

- Analyze campaign performance and provide detailed reports, highlighting successes, challenges, and opportunities for improvement.

- Suggest data-driven optimizations for future campaigns based on past performance and industry trends.

- Cross-functional Collaboration

- Work closely with the pricing team to develop pricing strategies for BP solutions.

- Work closely with the editorial teams to ensure timely and efficient implementation of BP ideas.

- Coordinate with the editorial team to ensure that all BP content is of high quality and meets the brand's standards.

- Client Growth

- Identify opportunities for upselling or cross-selling additional services or products to existing clients to expand their partnership

- Campaign Strategy Development

- Collaborate with internal teams to develop tailored campaign strategies that meet client objectives and align with brand goals.

- Ensure campaign strategies leverage appropriate platforms (digital, social, video, etc.) to maximize reach and engagement.

- Present campaign ideas and concepts to clients, gathering feedback and making adjustments as needed.

- Market & Industry Trends

- Stay informed about current trends in media, digital marketing, and consumer behaviour to inform campaign strategies.

- Research competitors and industry benchmarks to provide clients with insights and competitive advantages.

- Share relevant trends and updates with clients to keep them informed and ahead of industry changes.

- Campaign Management

- Manage timelines, budgets, and deliverables to ensure campaigns are executed on schedule and within budget.

- Coordinate between creative, production, and media teams to ensure smooth execution and adherence to client expectations.

- Monitor project progress and adjust as needed to avoid delays or issues.