Hindustan Coca-Cola Beverages - Area Sales Manager (5-7 yrs)
Hindustan Coca-Cola Beverages - Area Sales Manager
Area Sales Manager :
- To achieve the Sales Objectives for the assigned Area through the team of STLs, Market Developers, Route Salesmen by brand and pack.
- To track Productivity Measures and implement corrective actions
- To regularly evaluate distribution gaps in terms of fill rate, servicing and take corrective actions
- To allocate HE Targets STL wise & track Horizontal Expansion plans and take corrective action on the same
- To complete predefined OJTs to provide inputs for improving functional skills and to implement Capability Initiatives, review progress and take corrective action.
- To drive improvement of ME as per RED
- To track and report on competitive activities and developments and propose any activities to counter the same.
- To effectively implement any sales, promotional activity, new product launch
- To plan discount and DME spend as per allocated budget and monitor actual spends.
- To manage Placement of SGAs to ensure optimum productivity and to ensure regular tracking of assets and adherence to Company Asset Policy
- To evaluate performance and skills of STLs and MDs and provide inputs via on the job coaching, training etc
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