Talent Acquistion Associate at HeyCoach
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HeyCoach - Lead - Performance Marketing (3-6 yrs)
About HeyCoach :
We are an exceptional group of highly skilled individuals, passionate about addressing a fundamental challenge within the education industry. Our team consists of talented geeks who possess a deep understanding of the issues at hand and are dedicated to finding innovative solutions. In our quest for excellence, we are constantly seeking out remarkable individuals who can contribute to our growth and success.
Whether it's developing cutting-edge technologies, designing immersive learning experiences, or implementing groundbreaking teaching methodologies, we consistently strive for excellence.
Key responsibilities:
- Plan, execute and manage high-performance Meta (Facebook, Instagram) and Google Ads campaigns.
- Monitor and analyze key performance indicators (KPIs) to track campaign performance and
identify areas for improvement.
- Develop and implement strategies to drive customer acquisition and retention.
- Conduct A/B experiments with clear success/failure metrics, keyword research, audience targeting and competitive analysis to optimize ad spend, improve campaign efficiency and maximize ROAS.
- Ensure accurate tracking and reporting across all key metrics, develop a strong reporting framework, analytics, ROI tracking for all campaigns and provide actionable insights to stakeholders.
- Stay up-to-date with the latest industry trends, algorithm changes, and best practices in performance marketing.
Qualifications, Experience, And Skill Set :
- Minimum 4years of hands-on experience in Meta Ads, Google Ads, LinkedIn Ads and other platforms with a focus on achieving high ROAS.
- Should have a minimum of 2 years of team-handling experience.
- In-depth understanding of conversions, and how they affect the overall outcome of the platform.
- Extremely proactive, ownership-driven and a strong problem-solving mindset.
- Excellent analytical and reporting skills. Able to present and gain insights from data.
- Strong organizational skills, able to prioritize and manage complex workflows.
- Committed to results and deliveries.
- Self-motivated and willing to work in a startup environment.
